With exactly 3 months to Armistice day we are delighted to share that we will be involved with Ampthill Armistice100.
As the original brewery in Ampthill, the William Mortis Brewery (now Waitrose) were at the centre of celebrations on 11th November 1918, it is a great honour for our modern-day brewery to be involved with Ampthill Armistice100.
To mark this event, we will be releasing limited edition Ampthill Armistice100 inspired bottle labels for our beers.
A clipping from a newspaper report in 1918 describes how the town reacted to the Armistice news:
“The soldiers from the Ampthill Camp had leave, and many of them crowded into the centre of the town, singing patriotic songs and making merry. A brewery dray, making its way from Bedford Street, met with an enthusiastic reception from the soldiers, who started to tug at the barrels of beer. The drayman was forced to return for shelter to the brewery premises….”
